Business & Tech

The Benefit of Blandness

I grew up reading Tintin comics. Wikipedia has an interesting observation about how the “blandness” of his character lets the reader place himself in the adventures. Readers and critics have described Tintin as a well-rounded yet open-ended character, noting that his rather neutral personality—sometimes labelled as bland—permits a balanced reflection of the evil, folly and […]read more…

Tools for Web Application Development in WordPress

I am currently building HealerPress, a website builder for healers (SaaS) build on WordPress MultiSite. Coming from Yii, developing in WordPress is a big shift. The structure and concepts are quite different, and the initial plunge into procedural code is a shock. But, after awhile you get used to thinking differently and can appreciate how […]read more…

Unconferences: The Good, the Bad, and the Utterly Boring

I signed up for the Community Leadership Summit hoping to get some insight into how to build online (and offline) community, which I want to do with HealersThrive and eventually with EggSpace (yeah, remember that old project? It’s still kicking in the back of my brain). The conference was not what I hoped. I ended up coming home […]read more…

Should you offer a free plan? Freemium pros and woes.

The pros and cons from my research deciding whether to offer a Free Plan with HealerTree. Conclusion: yes, but minimize the risks.read more…

How you charge affects user experience

If you sell ads, your actual customer is advertisers, not your users. How does that affect your user’s experience?read more…

A Software Odyssey: How I Learned I Love UX

After two years of development, Acorn Host has a new backend and front-end. And I get a revelation: UX is my thing. I love optimizing experience.read more…